Building Circular Economy in Fashion

We enable the stakeholders in the fashion ecosystem move towards circular economy.

Circular Economy is the Future

It serves the 3 Ps (People, Planet and Profit). Our vision is to become the most innovative, efficient and largest enabler of circular economy in fashion. This is eventually the biggest systemic change in fashion. Let’s be partners in this revolution.

Ellen MacArthur Foundation
World Circular Textiles Day
Circle Lab

Our linear economy (take-make-dispose culture) is extracting and wasting natural resources at an alarming rate.  Atleast 1 truckload of clothing is either incinerated or ends up in landfill every second. Only 1% of material used to produce clothing is recycled into new clothing.

We can change it by bending the lines.

The linear economy can be transformed into circular economy by bending the lines at every stage of the value chain i.e. sourcing, manufacturing, retailing, consumption, re-cycling, etc. through a series of interventions.

Our Initiatives


Aurobi is a dedicated marketplace for sustainable fashion with circular economy at its core. It brings circularity by incentivising the customers for responsibly discarding their used clothing purchased from our platform & routing them to the circularity partners.  


Shoonya allows customers to derive maximum value from their used clothing with a guarantee that they will not end up in landfill. This project is under development stage and will go live soon. 

Meet Our Team!

Siddhant Kashyap


Pankaj Agarwal


Garvit Sahdev


Alisha Jain

Marketing Lead

Let's Stay in Touch!

Meet Us

Gurugram, National Capital Region, India

Call Us

+91 81508 95924
+91 63549 98879

Email Us